Four levers. One system. See exactly how much revenue is sitting on the table.
Work through each step to build your full picture, then get your free personalised report.
Most training organisations connect with just 5-10% of their leads within 24 hours. Student Convert clients average 80%. That gap is not a people problem. It is a system problem. See what it is costing you every month, without spending a dollar more on ads.
Everything above is based on what you entered. Not an industry average. Not a case study. Your organisation's own numbers.
That's just Step 1. Three more steps to go, and the numbers get bigger. See what fixing lead quality, people performance, and your dormant database adds up to.
Just a few details so we can send you your full report.
Right now your ad campaigns probably optimise for the cheapest leads, not the best ones.
Without feeding enrolment data back into your ad platform, the algorithm finds people who click cheaply, not people who enrol.
Throwing more money at campaigns that aren't optimised will get you more leads. It won't necessarily increase enrolments.
When enrolment data is connected back to your ad platform, it stops chasing cheap clicks and starts finding people who actually enrol. At that point, scaling your budget actually produces results.
Use the slider to see what increasing or decreasing your ad spend does to your enrolment numbers.
That's Steps 1 and 2. Step 3 shows what happens when your team finally has visibility over what's happening between enquiry and enrolment.
Right now, your team probably believes they are following up with every lead. That is the Follow-Up Fantasy. And it lives in almost every training organisation we have ever worked with. Not because the team doesn't care. Because there is no system making sure it actually happens, every time, fast enough to matter.
When you have proper tracking in place, you can finally see the truth. What you can't see, you can't fix.
You can't want it more for your team than they want it for themselves. But you can give them better tools, better data, and a clearer picture of where the gaps are.
Not every training organisation pays commission, and that's fine. If yours does, it's already factored in above. If it doesn't, set the commission slider to zero on Step 1 and the numbers will update. Either way, the gap between where you are now and where the right approach takes you stays significant.
One step to go. Step 4 shows you the value that's already sitting in your CRM, leads you paid for, that went cold, that are still convertible.
Every lead in your database cost you money to generate. Most of them didn't say no. They just went cold. They sat there for 30, 60, 180 days, or longer, collecting dust while you kept spending money on new leads to replace them.
There is a massive opportunity cost to leaving those leads untouched. Every month that passes is revenue you have already paid for and never collected.
So how do you create gold from your dormant database? A well-written direct response email campaign, sent to everyone who ever showed interest and never enrolled.
When we run this for our clients, we regularly see leads that have been sitting untouched for years suddenly come back to life. The timing finally lined up. Life got less complicated. Someone reached out one more time.
A database reactivation campaign goes back into those old cold dead leads, the ones nobody cares about, and runs a targeted sequence designed to get responses, start conversations, and convert the ones who were always interested but just needed someone to follow up properly.
Old cold dead leads are not a lost cause. They are an untapped asset. The audit shows you exactly how to go get them.
Based on your database size and course value. You could run this yourself or we run it for you. Either way, the maths is the same.
| Conversion Rate | Enrolments | Revenue Recovered |
|---|
We run a database reactivation campaign for every new client, at no extra charge.
When our clients come on board, we run a database reactivation campaign for them as part of setup, at no extra charge. It is designed to generate immediate revenue from leads they already paid for. In most cases it more than covers their entire investment in getting started. We guarantee it.
We'll send your full breakdown to your inbox — what each step is worth and where the revenue is sitting.
Plus a one-time $0 from reactivating your existing list.
Look at what just happened.
Fixing one lever gets you +$0/month.
Fixing all four gets you +$0/month.
You'd expect four fixes to be four times the money. But you got 0 times. They don't add. They multiply.
It's the difference between 2+2+2+2 and 2x2x2x2.
Same four parts. Twice the finish.
Jay Abraham taught me this years ago.
The audit shows you where to start.
The calculator is a model based on the numbers you've entered today. The next step in working with us is an audit.
The audit is our team in your actual lead-to-sale process. From the moment a prospective student sees an ad or your marketing, all the way to enrolment. We tell you exactly what to fix first.
You walk away with a written breakdown of every leak, the dollar amount on each one, and the order to fix them in. Not a 60-page report you'll never read. A short, prescriptive plan you can hand to your team on Monday.
I'm Interested In The Audit →$799. Comes off the price of a Build if you proceed.
A note on these numbers. The projections above are based on your inputs and Student Convert's typical client results. They are illustrative, not guaranteed. Your actual results will depend on your market, your team, your courses, and how quickly and consistently the recommended changes are acted on. We've been deliberately conservative where we can.